Human-Psychology Ad Audit

Your Facebook Ads Aren’t Converting. We Find Out Why.

Get a 100-point psychology audit, 3 fully rewritten Facebook ads, and designer briefs. Delivered in 48 hours.

Get My Audit - $29Free Ad Rewrite →
Ad Psychology Audit Report
ProFlow Plumbing, Austin TX
42/ 100
❌ REJECT & RESTART
Core Desires
13/30
Headlines & Hooks
9/30
Body Copy & CTA
13/25
Visuals & Design
7/15
⚠ ROOT CAUSE
The headline needs to target the customer's pain, not just list service features.
REWRITTEN HOOK(1 of 3)
That drip you've been ignoring? In Austin, it becomes a $3,000 flood in 6 weeks.
REWRITTEN BODY(1 of 3)
847 Austin homeowners waited too long. Licensed tech at your door in 60 min. Upfront price, no surprises.
REWRITTEN CTA(1 of 3)
Book My Free Inspection → Same-day slots open now. No commitment. If we're not there in 60 min, the call's on us.
DESIGNER BRIEF
Real tech at Austin door, 8AM golden light, clock on wall showing urgency. No staged sink shots. Face looking direct at camera. 4:5 vertical.
The Approach

What’s Blocking Your Conversions?

The Problem
Your Ad Gets Attention but Not Action
Weak messaging can stop customers from trusting, wanting, or acting on your offer.

Unclear Customer Message

Your ads focus on your business, ignoring the buyer's actual pain points.

Weak Emotional Motivation

Missing the emotional relevance that helps customers care and take action.

Unclear Value

Customers can’t quickly understand what they get, why it matters, or why they should act.

The IMACTA Fix
We Analyze How People Think and Decide
IMACTA uses human psychology to identify the message, offer, and creative issues hurting conversions.

100-Point Psychology Audit

Deep analysis of headline impact, emotional triggers, and copy persuasion.

3 Rewritten Ads

Completely rewritten hooks, body copy, and CTAs tailored to your brand.

Designer Briefs

Clear visual instructions for creating each rewritten ad.

How It Works

Turn One Weak Ad Into 3 Stronger Versions

Send us one Facebook ad. In 48 hours, receive a psychology-based audit, 3 rewritten ads, and designer briefs.

01

Submit Your Ad

Send us the Facebook ad you want improved.

02

Deep 4-Phase Audit

We score the psychology behind your current ad.

03

Get the Rewrite

Receive 3 psychology-based ad variations with new hooks, copy, and CTAs.

04

Apply and Test

Use the rewritten ads and designer briefs to launch your next campaign.

Before & After

Same Offer. Clearer Message. Stronger Ad.

See what changes when an ad matches how customers think, feel, and decide.

Original Ad
❄️
CoolAir HVAC
Sponsored · 🌐
···
Stay cool this summer. Book your AC tune-up before the heat wave hits.
Generic AC unit, dull lightingCustomer's mental image
Total Score58/100
⚠️ Needs Revision
Core Desires
16/30
Headlines
14/30
Body & CTA
17/25
Visuals
11/15
IMACTA Rewrite
❄️
CoolAir HVAC
Sponsored · 🌐
···
Your AC picks the hottest day of July to quit. A 20-minute tune-up now stops it.
Family relaxing in cool bright living room during heat waveCustomer's mental image
Total Score88/100
🔥 Scale Ready
Core Desires
27/30
Headlines
26/30
Body & CTA
22/25
Visuals
13/15
Original Ad
🦷
Bright Smile Dental
Sponsored · 🌐
···
We offer comprehensive dental care for the whole family. Trusted for 15 years.
Generic dental office exterior, flat lightingCustomer's mental image
Total Score47/100
❌ Reject & Restart
Core Desires
12/30
Headlines
11/30
Body & CTA
15/25
Visuals
9/15
IMACTA Rewrite
🦷
Bright Smile Dental
Sponsored · 🌐
···
Hiding your smile in photos? $99 fixes that. Exam, X-rays and cleaning included.
Woman laughing confidently in group photo, bright smileCustomer's mental image
Total Score84/100
🔥 Scale Ready
Core Desires
26/30
Headlines
25/30
Body & CTA
21/25
Visuals
12/15
Original Ad
🏠
Summit Roofing
Sponsored · 🌐
···
We provide quality roofing services for residential and commercial properties.
Gray house under overcast sky, dullCustomer's mental image
Total Score44/100
❌ Reject & Restart
Core Desires
11/30
Headlines
12/30
Body & CTA
13/25
Visuals
8/15
IMACTA Rewrite
🏠
Summit Roofing
Sponsored · 🌐
···
That missing shingle? Next storm it's a $12,000 ceiling repair. Free inspection this week.
Dramatic storm clouds over home, water stain spreading on ceilingCustomer's mental image
Total Score86/100
🔥 Scale Ready
Core Desires
26/30
Headlines
26/30
Body & CTA
21/25
Visuals
13/15
Industries

Built for Local Service Businesses

We maximize ROI by calibrating your audit to your industry's specific pricing signals and buyer awareness levels. No generic advice.

🔧

Plumbers

Emergency & maintenance

🦷

Dentists

Cosmetic & general

❄️

HVAC

Heating & cooling

💪

Trainers

Fitness & coaching

🏠

Roofing

Residential & commercial

🚗

Auto Repair

Shops & body work

🐛

Pest Control

Residential services

🏡

Real Estate

Agents & brokers

+ 10 more verticals covered, including landscaping, cleaning services, chiropractic, ...

0
Ads Audited
18
Verticals
48h
Delivery
The Offer

A Complete Facebook Ad Audit for $29

🎯 Founding Client Offer

Find Out Why Your Ad Isn’t Converting

Get a clear diagnosis and practical improvements you can test immediately.

$29

One-time payment. No subscription.

Get My Audit - $29
Not satisfied? Free revision within 7 days. No questions asked.
No account access needed · No contracts · Results in 48 hours
What You Get

100-Point Scorecard

Your ad scored across 4 critical dimensions of persuasion psychology. See exactly where it's weak and what to prioritize.

Root Cause Analysis

Not just "what's wrong." But why. Core psychological flaw identified + top 3 priority fixes ranked by impact.

3 Replacement Ads + Clear visual instructions for creating each rewritten ad.

Three complete ad variants: emotional driver, curiosity hook, direct benefit, each with a precise creative direction.

48-Hour Turnaround

Submit today, get the full report within 48 hours. No waiting weeks for generic feedback.

Desire Psychology
Conversion Science
Ad Persuasion
Who We Are

Built on Human Psychology.
Not Guesswork.

We analyze how customers notice, understand, trust, and respond to your ad. Then turn those insights into practical improvements.

Psychology-First Framework

We score ads on how well they activate core human desires, not vanity metrics.

Built for Small Businesses

Designed for local service providers who can't afford $1,500/month agencies but deserve the same depth of analysis.

Not Advice. Real Deliverables

Every audit delivers ready-to-run replacement ads and precise designer briefs. You don't get told to "try a different hook." You get the hook.